CADILLAC FINANCIAL
IN-DEALERSHIP AD
A series for Cadillac, playing without sound in dealership
- Creative Director
Cadillac Financial Vis ID Media
Cadillac Financial Visual Identity Media
- Creative Director
JOIN THE MANY
BRAND CREATION
As Creative Director I built the visual voice and the brand story.
Join the Many speaks to the people that "call now" lawyers don't reach.
70% of people harmed by corporate negligence never come forward.
BRAND GUIDELINES
From the brand guide:
"We used the language of unity and community. We meet the need by offering solutions for harm. We believe part of healing is finding resolution through restitution within the legal system."
A/B TESTING
I stayed with them for the initial run of an A/B test with the new brand voice running against traditional "If you or a loved one" social Ads.
It successfully out performed the old advertising.